In today's fast-paced and highly competitive sales environment, it's more important than ever for sales teams to have access to accurate and up-to-date information on inventory levels. Having quick and easy access to this information can help your team close more deals while avoiding the disappointment of over-promising and under-delivering.

Competitive data collection is essential for businesses looking to increase customer loyalty, improve customer service, increase sales, become more efficient, reduce costs, gain market share, and make more informed decisions by gathering and analyzing competitor data.

As a retail business owner, it's crucial to understand what drives sales and customer engagement in your stores. By analyzing data and identifying trends, you can make informed decisions that improve your store's performance, boost customer satisfaction, and increase profitability. Here are a few steps to help you identify trends in your most successful retail stores.

The distribution of beverages has been revolutionized by technology in recent years. From automated delivery systems to apps enabling customers to order what they want with the tap of a button, technologies are making it easier for businesses to get products to their consumers quickly and efficiently. In this article, we’ll take a look at some of the ways in which technology is changing the way we distribute beverages.

Point-of-Sale (POS) marketing is a method distributors use to increase sales and market products or services. It is the promotion of goods and services at the point of purchase.

Successfully developed a brand identity that resonated with target audiences through customized colors, fonts, and messaging. Leveraged local marketing channels to increase the visibility of the brand in appropriate regions. Researched and leveraged local regulations and budgetary limitations for more effective business operations.

The alcoholic beverage distribution and wholesale business is a complex web of manufacturers, distributors, and retailers. There are many ways to get your product into the hands of consumers, but it can be challenging to navigate the waters of a small business.

Point of sale (POS) marketing programs are designed to help distributors increase sales, but how do you know if the program is actually working?

Point of Sale (POS) materials are a great way to advertise and promote products, particularly in the beer distribution industry. Unfortunately, these materials can quickly become outdated or obsolete, meaning they must be removed and replaced with new materials on a regular basis.

When you have a beverage store display, you want to make sure that you attract your visitor's attention. You need to use the space you have available to make sure that customers buy the beverage from you and not from your competitors.

Finding the right new product or service is tough by itself, but a successful launch also includes a marketing and execution plan. You might have come up with a great idea; however, without the proper messaging and distribution, ideas alone cannot reach a proper audience.

If there is one technology above all others that have benefited from COVID-19, it must be the QR Code. Before the COVID-19 global pandemic, the QR code was an idea beloved by marketers… that failed to engage consumers.

Field sales teams are working harder than ever to gain consumers' attention in-store and persuade them to buy products. So why are companies making it even harder for them to do their jobs? In a recent survey of 800 DSD salespeople, their #1 frustration was not having access to the marketing materials they needed. When followed up, they said most of their frustration came from not knowing what was in stock or which items were most successful in increasing sales.

Beverage store displays continue to be one of the most important ways to get potential customers’ attention and take market share from the competition. Using the available space in local stores can help you to increase your business and gain new customers.

When it comes to a business reaching its target audience, having a sound, effective, and efficient marketing strategy is crucial. Even if a business has the best product or service, creating sales and driving front-end revenue can be minimal without an effective marketing campaign. A business must create its own unique brand, and that brand identification must communicate the business identity, perceived customer value, and provide a solution to a “problem” that the consumer is having.

In today’s adult beverage business space, the need for accurate and actionable off-premise data collection has never been more important. The producers, suppliers, and distributors of wine and spirits have requirements that are unique to their industry.

When it comes to beer, tap handles are a microcosm of the greater brand, and an essential marketing asset for brewers. For many small brewers, these could be the only form of marketing they can rely on. Incidentally, these small but important assets are rather expensive, so they are often stolen.

We get asked why we think store profiling is essential for companies to do every year. People also ask how it will impact their business, both in the short and long terms. The answer is easy; you need to know what is happening in the field. Unfortunately, a lot of companies don't have a good or accurate idea about their stores.

The protection of tangible assets has long been a driving force behind a myriad of industries in our modern economy. Not too long ago, when a product left the loading docks or distribution center, there was always a certain degree of uncertainty that the products will reach their intended destinations.

2020 is a year that many will want to forget. From the global pandemic and US Presidential Elections to the postponing of sports and some cancellations, it is a year filled with many disappointments. But not everything about 2020 was a disappointment. The world saw the speed at which humans can push to develop new vaccines to save lives, and many have found a new love for their home they never knew before. In talking with EasyCheck clients, we wanted to know how good or bad the year was for them. We asked what they had learned from the year 2020 and how they can use that information to better themselves and their business going forward.