Data Collection for Off-Premise Alcohol and Beverage
“To know values is to know the meaning of the market”
The need for accurate and actionable off-premise and on-premise data collection in today's adult beverage business space has never been more important. The wine and spirits producers, suppliers, and beverage distributors have requirements unique to their industry. Recent advancement in mobile software technology has evolved in a way that allows for the efficient and effective collection of off-premise data. This evolution has helped optimize the supply chain within the adult beverage industry. Retail outlets such as liquor stores, grocery stores, and even convenience stores are battlegrounds where products compete in a life-or-death struggle on the shelves. The intelligent and purposeful collection of off-premise information has never been more crucial!
What are off-premise alcohol sales?
Off-premise alcohol sales refer to purchasing alcoholic beverages from retail outlets, such as liquor stores, supermarkets, and convenience stores, for consumption elsewhere. This beverage market segment has experienced significant growth in recent years, fueled by factors like changing consumer preferences, the rise of e-commerce, and the increasing popularity of home-based socializing. Off-premise sales encompass a wide variety of alcoholic beverages, including beer, wine, spirits, and ready-to-drink (RTD) options, which cater to the diverse tastes and demands of consumers.
Essential Insights for Off-Premise Alcohol Sales in Off-Premise Stores
Leveraging today's SaaS technology, suppliers, wholesalers, and distributors can access real-time data insights into key variables affecting off-premise alcohol sales, including:
Shelf arrangements
Cold box presence
Display case inventory management
Effective floor space utilization
Local market knowledge
Off-premise data collection starts with developing targeted surveys, which provide valuable and immediately actionable insights. These surveys offer customizable solutions and tailored designs focusing on critical factors such as cold box presence, efficient floor space utilization, and strategic product placement in display cases. The survey questions are specifically designed for manufacturers, suppliers, and distributors of alcoholic beverages, ensuring that the collected data is highly relevant and useful.
The insights gleaned from these survey responses are converted into custom reports that enable field team members and sales representatives to make well-informed recommendations for their accounts. Using these data-driven insights, businesses can optimize their off-premise alcohol sales strategies and ensure continued success in the competitive beverage market.
Major Benefits of Mobile Data Collection
One major benefit of mobile SaaS software is that it is highly efficient and eliminates the need for antiquated, manual data collection methods. The software and functionalities of today’s alcohol distribution software provide flexibility and scalability that have not existed before. Field teams often find themselves in various locations, with some being frustratingly remote when it comes to WiFi or even cellular access. However, the ownership and use of smartphones are almost always a requisite demand in today’s business culture, regardless of industry. Smartphone use coupled with SaaS technology allows field team members to work completely offline without the reliance on WiFi or cellular service. SaaS technology allows photos to be taken in real-time by field team members while servicing their accounts. This will verify the recommended execution of floor space, display case, and shelf placements. This data can then be easily transferred to other team members, which will empower them to make recommendations that impact the supply chain, and ultimately impacts company revenue streams. Identifying which team members need information in a relatable and easily executable format is crucial to off-premises data collection. Because the systems can easily be updated at any time you are able to keep the surveys relevant to local events and upcoming promotions. SaaS technology allows team members to make real-time suggestions that optimize retail placements and execution.
Some key features or attributes of this technology:
Easy to deploy and easy to use by most users
Is compatible with Android and iOS operating systems
The ability to function onsite without the need for cellular service or a WiFi connection
Finally, the collected data must be displayed in an easily understandable and actionable way by all team members. Software features such as a centralized database of charts, graphs, customized reports, and tagged photos lend proof to retail execution. This technology highlights the analytics and metrics focused on end caps, POS transactions, brand performance, and category share in real time. Then it allows for the transfer and dissemination of the off-premise data. The SaaS technology also allows the data to be reviewed by individual products, a specific brand, a region, a sales team, or even an individual sales rep. This data can then be shared with a wide array of team members or departments that need it to make more informed decisions that will ultimately impact revenue and scale.
Key features that genuinely facilitate the dissemination and sharing of this data:
Availability in real-time
Clean, crisp visual display of charts, graphs, and reports
A customizable database that offers a variety of objective-relevant filters
The off-premises data collection technology that fuels the wine and spirits business has been a boon for manufacturers, wholesalers, and distributors. SaaS technology provides unparalleled customization and flexibility that enhances the ebb and flow of the entire supply chain of adult beverages. The staff and team members of off-premise retail outlets such as liquor stores, grocery stores, and the local convenience store no longer need to rely on “guesswork” when accurately managing inventory, correctly positioning, and displaying revenue-generating brands, and effectively coordinating floor space. SaaS technology and alcohol distribution software create a wellspring of easily harvested, digestible, and communicable information. This leads to actions in the retail space that drive revenues, help provide the ability for a business to scale, and ultimately result in satisfied consumers. Indeed, knowledge is power!
Adding Custom Off-Premise Branding to Optimize Key Accounts
Custom off-premise branding is an essential strategy for alcohol manufacturers, suppliers, and distributors looking to gain a competitive edge in the retail space. By leveraging the data collected from off-premise locations, businesses can identify key accounts and opportunities to create unique branding experiences that resonate with their target audience. In this section, we will discuss how data collection can help you find those prime locations for custom off-premise branding and the benefits of doing so.
Unlocking Opportunities with Data-Driven Custom Off-Premise Branding
Data-driven custom off-premise branding begins with the analysis of the information collected from off-premise alcohol sales. SaaS technology enables businesses to gather valuable insights into consumer preferences, buying patterns, and regional trends, which can then be utilized to create targeted and effective branding campaigns. Businesses can capitalize on market opportunities and maximize their brand exposure by identifying key accounts and strategically placing off-premise locations.
Benefits of Custom Off-Premise Branding
Enhanced Brand Visibility: By creating tailored branding experiences, businesses can increase their visibility and attract more customers in high-traffic off-premise locations. Custom off-premise branding ensures your product stands out from the competition and creates a memorable impression on consumers.
Targeted Marketing Efforts: Utilizing data collection to inform your custom off-premise branding strategies allows for more targeted marketing efforts. By focusing on key locations and demographics, businesses can tailor their branding campaigns to resonate with specific consumer segments, increasing the likelihood of conversion and brand loyalty.
Strengthened Retailer Relationships: Custom off-premise branding initiatives not only benefit your brand, but they also provide value to retailers. By helping retailers differentiate their stores and create unique shopping experiences, businesses can foster stronger relationships with key accounts, leading to better collaboration and potential growth opportunities.
Increased Sales and Market Share: Ultimately, the goal of custom off-premise branding is to drive sales and increase market share. By leveraging data-driven insights and strategically placing branded displays, signage, and promotional materials in key locations, businesses can optimize their product positioning and increase the likelihood of purchase.
Implementing Custom Off-Premise Branding with Data Collection
To execute a successful custom off-premise branding strategy, businesses must first analyze the data collected from their off-premise locations. This analysis should focus on factors such as:
Consumer Preferences and buying habits
Regional trends and market dynamics
Store traffic and sales performance
Display case and shelf placement effectiveness
Once the data has been analyzed, businesses can identify prime locations and key accounts to target with their custom off-premise branding efforts. This may involve creating unique display materials, promotional signage, or even in-store experiences that cater to the specific needs and preferences of the target audience.
In conclusion, custom off-premise branding can provide significant benefits for alcohol manufacturers, suppliers, and distributors looking to optimize their key accounts and increase their market share. By leveraging data collection and SaaS technology, businesses can create targeted and effective branding campaigns that resonate with consumers, strengthen retailer relationships, and ultimately drive sales. Don't miss out on the opportunity to harness the power of custom off-premise branding – contact EasyCheck today to schedule a demo and unlock the potential of your brand.
Let EasyCheck give you access to the information you need to run your business in the most effective way possible. Contact us to schedule a demo today.