Don't let your competition get an edge over your marketing execution.
Merchandising Made Easy with EasyCheck
At EasyCheck, we believe in making merchandising easy. Our suite of services, including store audits, promotional checks, and asset merchandising, are designed to help you engage customers and boost sales. With our mobile device-friendly platform, you can ensure flawless execution of your marketing strategies right in your retail store.
Marketing execution is the process of putting your marketing strategy into action. It involves creating and executing marketing campaigns, projects, and initiatives.
Successful marketing execution requires clearly understanding your target audience, goals, and budget. It also requires a well-defined planning process, a strong focus on execution, and the ability to adapt to unforeseen circumstances.
Here are some key steps involved in marketing execution:
Create a marketing strategy. This involves defining your target audience, marketing goals, and budget.
Target audience: Who are you trying to reach with your marketing efforts? What are their needs and wants?
Marketing goals: What do you want to achieve with your marketing efforts? Do you want to increase brand awareness, generate leads, or drive sales?
Marketing budget: How much money are you willing to spend on marketing?
Develop a marketing plan. This involves creating a timeline for your marketing activities, assigning tasks to team members, and setting deadlines.
Timeline: When do you want to start and finish your marketing activities?
Tasks: What tasks must be completed to execute your marketing plan?
Deadlines: When do each of the tasks need to be completed?
Execute your marketing plan. This involves creating and executing marketing campaigns, projects, and initiatives.
Marketing campaigns: A marketing campaign is a series of marketing activities designed to achieve a specific goal. For example, a marketing campaign might be designed to launch a new product, increase brand awareness, or generate leads.
Marketing projects: A marketing project is a single marketing activity designed to achieve a specific goal. For example, a marketing project might be designing a new website, creating a new marketing brochure, or running a social media campaign.
Marketing initiatives: A marketing initiative is a broader marketing effort designed to achieve a specific goal. For example, a marketing initiative might be launching a new brand, expanding into a new market, or increasing customer loyalty.
Measure your results. This involves tracking your website traffic, leads, and sales.
Website traffic: How many people are visiting your website?
Leads: How many people are expressing interest in your products or services?
Sales: How much money are you making from your marketing efforts?
See Your Flaws Before Your Customer Misses You
A plan will only get you so far and will do nothing if the customer never sees or experiences your marketing.
Unlock the power of marketing execution! Engage customers and boost sales with retail audits, promotional checks, asset merchandising, and more - all conducted on a mobile device, so you don't miss out in-store.
Here are some additional tips for successful marketing execution
Buffer time for unforeseen circumstances
Things don't always go according to plan, so it's important to buffer time for unexpected events. For example, if you plan to launch a new product, it's a good idea to buffer in a few extra weeks in case of any delays in manufacturing or shipping.
Focus on execution
It's easy to get caught up in the planning process, but it's important to remember that the goal is to execute your marketing plan. Once you have a plan in place, don't be afraid to take action and start executing it.
Be adaptable
The marketing landscape is constantly changing, so it's important to be adaptable and willing to change your plans as needed. For example, if you're running a social media campaign and not seeing the results you want, don't be afraid to change your strategy.
Maximize Your POS Materials with EasyCheck
Our marketing asset tracking feature allows you to take control of your POS material. With a straightforward system, you can keep track of all assets and see precisely where they are making an impact. Optimize your POS display inventory and prevent items from vanishing without a trace. This way, you can focus on what matters most: scaling up success.
Key Features for Marketing Execution
Store Audits
Keep your store looking its best and bringing in the bucks! Take a peek at how it's doing - compare them to other stores in the company, and get important insights into what’s making or breaking profits.
Marketing Asset Tracking
Take control of your marketing efforts! With a straightforward system, you can keep track of all assets and see precisely where they are making an impact - or not. Optimize POS display inventory while preventing items from vanishing without a trace…and get back to doing what matters most: scaling up success.
Analytics & Insight
Maximize the potential of your marketing with smarter investments that use closed-loop reporting. Visualize and compare performance against industry standards to ensure you’re getting ahead of competitors while reaching optimal returns on investment.
Promotion Execution at Its Best
Don't let your competition get an edge over your promotion execution. At EasyCheck, we help you see your flaws before your customer misses you. A plan will only get you so far and will do nothing if the customer never sees or experiences your marketing. Unlock the power of promotion execution with us!
Visual Merchandising and Retail Audits
Keep your store looking its best and bringing in the bucks with our store audits. Compare your stores to others in the company and get important insights into what’s making or breaking profits. Our analytics and insight feature allows you to visualize and compare performance against industry standards, ensuring you’re getting ahead of competitors.
Retail Merchandising and Marketing Execution
Engage customers and boost sales with our retail merchandising strategies. Our marketing execution services, including retail audits, promotional checks, and asset merchandising, are all conducted on a mobile device, so you don't miss out in-store. See where you are executing and where you aren’t, and make the necessary adjustments to maximize your retail store's potential.
Remember, with EasyCheck, merchandising is made easy!
