Trade promotion management (TPM) is critical in the consumer goods industry, as companies aim to increase sales, market share, and customer loyalty. Effective trade promotion management can lead to substantial revenue growth and a competitive advantage for consumer goods companies. This comprehensive blog post will delve into the essential aspects of trade promotion management, from strategy development to post-event analysis, and provide insights into the tools and best practices that lead to successful trade promotion campaigns.

The alcoholic beverage distribution and wholesale business is a complex web of manufacturers, distributors, and retailers. There are many ways to get your product into the hands of consumers, but it can be challenging to navigate the waters of a small business.

Point of Sale (POS) materials are a great way to advertise and promote products, particularly in the beer distribution industry. Unfortunately, these materials can quickly become outdated or obsolete, meaning they must be removed and replaced with new materials on a regular basis.

When you have a beverage store display, you want to make sure that you attract your visitor's attention. You need to use the space you have available to make sure that customers buy the beverage from you and not from your competitors.

If there is one technology above all others that have benefited from COVID-19, it must be the QR Code. Before the COVID-19 global pandemic, the QR code was an idea beloved by marketers… that failed to engage consumers.

Field sales teams are working harder than ever to gain consumers' attention in-store and persuade them to buy products. So why are companies making it even harder for them to do their jobs? In a recent survey of 800 DSD salespeople, their #1 frustration was not having access to the marketing materials they needed. When followed up, they said most of their frustration came from not knowing what was in stock or which items were most successful in increasing sales.

Beverage store displays continue to be one of the most important ways to get potential customers’ attention and take market share from the competition. Using the available space in local stores can help you to increase your business and gain new customers.

When it comes to a business reaching its target audience, having a sound, effective, and efficient marketing strategy is crucial. Even if a business has the best product or service, creating sales and driving front-end revenue can be minimal without an effective marketing campaign. A business must create its own unique brand, and that brand identification must communicate the business identity, perceived customer value, and provide a solution to a “problem” that the consumer is having.

In today’s adult beverage business space, the need for accurate and actionable off-premise data collection has never been more important. The producers, suppliers, and distributors of wine and spirits have requirements that are unique to their industry.

When it comes to beer, tap handles are a microcosm of the greater brand, and an essential marketing asset for brewers. For many small brewers, these could be the only form of marketing they can rely on. Incidentally, these small but important assets are rather expensive, so they are often stolen.

We get asked why we think store profiling is essential for companies to do every year. People also ask how it will impact their business, both in the short and long terms. The answer is easy; you need to know what is happening in the field. Unfortunately, a lot of companies don't have a good or accurate idea about their stores.

The protection of tangible assets has long been a driving force behind a myriad of industries in our modern economy. Not too long ago, when a product left the loading docks or distribution center, there was always a certain degree of uncertainty that the products will reach their intended destinations.

When it comes to data tracking and asset management, the market has many software solutions that promise to save time and money. It's easy to get overwhelmed with the sheer number of options when deciding on the right approach for your business. If you're looking for a simple overview to outline the most popular solutions' features and benefits, you've come to the right place.

Wherever you spend your money, big data isn’t far behind. The big data industry is projected to be worth $77 billion by 2023, and for good reason: a whopping 79% of enterprise executives say that not embracing big data puts companies at risk for extinction. Data and analytics are increasingly critical to your bottom line. But how exactly can do analytics turn into tangible dollars?

Imagine the following scenario. While running your daily operations, you maintain your inventory shelves neatly stocked. As is common practice, you order materials periodically from the same provider in hopes these sell-through.

Whether are you the manager of a large corporation or a small business owner, introducing and conducting retail audits can benefit your company. From the highest to lowest ends of the chain of command, retail audits keep your business goals in mind, as well as your field teams more organized and up-to-date.

Up until the latter part of the 20th century, an intelligent and definitive way to harvest and interpret data for the on-premises consumption of alcohol simply did not exist. Manufacturers and suppliers had to depend upon the “gut instinct” and experience of their respective field teams to provide them with the data that would allow to better market their products.