Facing in retail, a key building block for retail success, is more than just an aesthetic strategy. It's a comprehensive approach that involves moving products to the front of the shelf, creating visually appealing displays that meet customer demand, and ultimately, boosting sales. This practice, serving dual purposes as both a noun and a verb, is crucial in various retail settings. By understanding and implementing effective facing strategies, retail stores can enhance the shopping experience, create an illusion of abundance, and stay competitive. This guide delves into the concept, importance, and advantages of facing in retail, providing valuable insights for any retailer looking to succeed in today's competitive market.

The retail industry is a complex ecosystem, facing challenges in inventory management, sales analysis, and customer experience enhancement. Retail operations software offers a promising solution to these issues, streamlining processes, improving efficiency, and driving business growth. This software provides real-time sales analysis, enabling businesses to make data-driven decisions and promptly adjust strategies. It also enhances customer experience by offering personalized shopping experiences and improved customer service. One such software, EasyCheck, provides features like asset tracking, customizable POS marketing materials, data collection, alerts and automated workflows, and marketing item management. As the retail sector continues its digital transformation, the role of such software is set to become even more significant, with advancements in AI, machine learning, and integration with emerging technologies like AR and VR promising to further revolutionize retail operations.

Trade promotion management (TPM) is critical in the consumer goods industry, as companies aim to increase sales, market share, and customer loyalty. Effective trade promotion management can lead to substantial revenue growth and a competitive advantage for consumer goods companies. This comprehensive blog post will delve into the essential aspects of trade promotion management, from strategy development to post-event analysis, and provide insights into the tools and best practices that lead to successful trade promotion campaigns.

Are you a CMO or VP of operations looking to increase sales at your retail stores? If so, effective marketing execution should be top-of-mind. But with the increasingly competitive landscape of modern retail, where exactly do you start? Fortunately, unleashing the power of in-store magic lies within thoughtful planning combined with carefully crafted messaging that resonates with customers. Read on to learn just how marketers can use strategic initiatives and targeted tactics to generate more impactful experiences and boost efficiency in the store!

Successfully developed a brand identity that resonated with target audiences through customized colors, fonts, and messaging. Leveraged local marketing channels to increase the visibility of the brand in appropriate regions. Researched and leveraged local regulations and budgetary limitations for more effective business operations.

Finding the right new product or service is tough by itself, but a successful launch also includes a marketing and execution plan. You might have come up with a great idea; however, without the proper messaging and distribution, ideas alone cannot reach a proper audience.

If there is one technology above all others that have benefited from COVID-19, it must be the QR Code. Before the COVID-19 global pandemic, the QR code was an idea beloved by marketers… that failed to engage consumers.

Field sales teams are working harder than ever to gain consumers' attention in-store and persuade them to buy products. So why are companies making it even harder for them to do their jobs? In a recent survey of 800 DSD salespeople, their #1 frustration was not having access to the marketing materials they needed. When followed up, they said most of their frustration came from not knowing what was in stock or which items were most successful in increasing sales.

We get asked why we think store profiling is essential for companies to do every year. People also ask how it will impact their business, both in the short and long terms. The answer is easy; you need to know what is happening in the field. Unfortunately, a lot of companies don't have a good or accurate idea about their stores.

Many will hear the term "Compliance Management" and immediately think of a function completed by the legal department. In today's world, compliance management is no longer just for legal. While there are some things related to legal compliance, there are many more related to general distribution and retail operations you as a company needs to be aware of to be successful today.

Wherever you spend your money, big data isn’t far behind. The big data industry is projected to be worth $77 billion by 2023, and for good reason: a whopping 79% of enterprise executives say that not embracing big data puts companies at risk for extinction. Data and analytics are increasingly critical to your bottom line. But how exactly can do analytics turn into tangible dollars?

Imagine the following scenario. While running your daily operations, you maintain your inventory shelves neatly stocked. As is common practice, you order materials periodically from the same provider in hopes these sell-through.

Jim Collins states in his book Good to Great that execution is key to the success of any company. While you can have a great strategy, strategy alone will not overcome poor execution. He also talks about how the use of technology helps good companies to execute better. But note that technology will never save a company that is already in trouble. So how does this relate to the world of retail, distribution, and the business world we live in today?

Whether are you the manager of a large corporation or a small business owner, introducing and conducting retail audits can benefit your company. From the highest to lowest ends of the chain of command, retail audits keep your business goals in mind, as well as your field teams more organized and up-to-date.

Although some have been forewarning against the “retail apocalypse” for some time now, brick-and-mortar stores still exist; and while they seem to be evolving, retail is not going away. However, in order to compete with their ubiquitous online counterparts, retailers face increasing pressure to execute flawlessly.

How big of a problem are Out of Stocks? According to CNBC, retailers lost $634.1 Billion in 2015, and that number is continuing to grow every year. As of 2018, that number has grown up to be $984 Billion, according to IHL Group. So how prevalent is the issue? 1 in 3 shoppers finds at least one item out of stock when they go to the store.

The world faces an uncertain and challenging time with the rise of the novel Coronavirus (COVID-19). Companies are closing locations indefinitely, restaurants and bars are closing to dine-in patrons, and all schools are closed in over 20 states. With circumstances changing as quickly as you can create policy and directives, your field teams need ways to give you information directly from the field. Mobile data collection tools like EasyCheck give you an edge on the competition by knowing firsthand your operations' state. EasyCheck also gives you the peace of mind to see where you need to focus your attention and not waste time on meaningless tasks.

One of the biggest nightmares for retailers, distributors and even the end customer is an out-of-stock item. After all, when a customer enters your store looking to buy a particular product, and it's out of stock, you lose a sale. These may even turn things worse since your customer may think that when they need to buy something in the future, they may choose to not go to your store. After all, they left empty-handed the last time they tried to buy from you.

Cross Merchandising, designed to make customers and retailers happy.

You head to the fashion store, needing that new shirt you saw last week. You know, the plain white one with the little rose blooming at the top corner.

One of the most important tasks that a retailer manager has is to decide on which products will be on each shelf. Even though for consumers it doesn't seem like anything that important, the truth is that it does have a huge effect on retail store sales.