The alcoholic beverage distribution and wholesale business is a complex web of manufacturers, distributors, and retailers. There are many ways to get your product into the hands of consumers, but it can be challenging to navigate the waters of a small business.

When it comes to beer, tap handles are a microcosm of the greater brand, and an essential marketing asset for brewers. For many small brewers, these could be the only form of marketing they can rely on. Incidentally, these small but important assets are rather expensive, so they are often stolen.

Imagine the following scenario. While running your daily operations, you maintain your inventory shelves neatly stocked. As is common practice, you order materials periodically from the same provider in hopes these sell-through.