EasyCheck for wine and spirits distributors
Manage shelf placement, back-bar execution, supplier program rollouts, and account-level POS across a portfolio that ranges from mass to luxury — all in one platform built for how wine and spirits distribution actually works.
Built for the specifics: supplier portfolio depth, on-premise back-bar execution, off-premise shelf compliance, and the high-touch nature of luxury and limited-allocation brands.
Why wine and spirits distribution needs purpose-built tooling
Wine and spirits distribution has structural differences that generic field execution tools don't model. Portfolios can stretch from value-tier to ultra-premium across hundreds of SKUs. Shelf placement programs run alongside back-bar features alongside menu placements alongside event activations. Supplier relationships span from large multi-brand portfolio partners to one-SKU boutique producers — and each has its own program execution expectations.
The execution stakes are higher than they might appear. A misplaced shelf set, a missed back-bar feature, or a delayed menu placement at a key account doesn't just lose a sale — it loses supplier confidence on a portfolio where allocations are negotiated brand by brand.
Wine and spirits workflows EasyCheck handles natively
Six workflows wine and spirits distributors specifically need — and that generic retail or CPG execution tools force into the wrong shape.
Shelf set verification & planogram compliance
Photo-verify shelf sets against planogram standards. Flag non-compliance for follow-up. Roll up by chain, by region, by supplier program. Defensible data when a supplier asks why their brand isn't where it should be.
On-premise back-bar & menu execution
Track back-bar features, menu placements, and well-pour programs across on-premise accounts. Different workflow than off-premise, run in the same platform without confusion.
Multi-supplier program management
Run dozens of supplier programs in parallel without losing track. Each program has its own brand standards, account targets, and execution requirements. Reporting separates cleanly by supplier.
Limited-allocation brand tracking
For high-touch and limited-allocation brands, track placement at the account level with the granularity those programs demand. Supplier QBRs become straightforward conversations.
Event & activation tracking
Tastings, dinners, brand activations — capture proof of execution with photos, attribution to the right supplier, and reporting on program ROI.
Co-op claim documentation
Suppliers want defensible documentation of program execution before approving co-op spend. EasyCheck produces it automatically — claim approval rates rise, dispute cycles shorten.
Wine and spirits distributors who run on EasyCheck
Wine and spirits distributors use EasyCheck for the full execution lifecycle: shelf compliance, on-premise activation, supplier program rollouts, and co-op claim documentation. Whether your portfolio includes Heineken, Modelo, Stella Artois, Bud Light, or a deep craft and premium SKU set, the platform handles the volume.
"Wine and spirits is a different beast — supplier relationships are everything, and supplier relationships run on execution data. EasyCheck gives us the data we need to be a credible portfolio partner."
— Marketing director, wine and spirits distributor
See EasyCheck for wine and spirits
Bring your specific portfolio and supplier programs. 15-minute walkthrough, no slides — your workflow on the platform.