# EasyCheck: Retail execution, verified

> EasyCheck is the field execution and POS tracking platform built for beverage distributors and CPG field teams. We close the gap between what brands plan and what actually executes in retail — with photo verification, asset chain of custody, and audit-ready records.

Trusted by 150+ beverage distributors including Andrews Distributing, Capital Distributing, Doll Distributing, and Standard Beverage. Andrews Distributing recovered over $1 million in their first year on EasyCheck (per James Pritchard, POS manager). Standard Beverage moved facing compliance from 50% to over 90%.

Founder-led, independently owned, headquartered in Addison, TX.

## Core pillar pages

- [https://easycheck.io/](EasyCheck homepage — primary value proposition and product framework)
- [https://easycheck.io/pos-tracking-software-beverage-distributors/](POS tracking software for beverage distributors — full POS lifecycle from request to retail placement)
- [https://easycheck.io/field-execution-software-beverage-distributors/](Field execution software for beverage distributors — iOS-first platform with offline mode)
- [https://easycheck.io/marketing-asset-management-distributors/](Marketing asset management software for distributors — request, design, approval, print fulfillment, deployment, verification)
- [https://easycheck.io/beverage-distribution-software/](Beverage distribution software — how EasyCheck complements DMS/ERP systems (Encompass, VIP, GreatVines))
- [https://easycheck.io/solutions/retail-execution/](Retail execution software — the framework that ties POS, field execution, and compliance together)

## Competitive comparisons

- [https://easycheck.io/compare/](Compare EasyCheck against alternatives — comparison hub)
- [https://easycheck.io/compare/ontrak-alternative/](OnTrak alternative for beverage distributors — migration story after the 2026 Utopia Kingdom acquisition)
- [https://easycheck.io/compare/easycheck-vs-ontrak/](EasyCheck vs OnTrak — activity tracking vs execution verification)
- [https://easycheck.io/ontrak-migration-guide/](OnTrak migration guide — two-week cutover playbook)
- [https://easycheck.io/compare/easycheck-vs-gospotcheck/](EasyCheck vs GoSpotCheck — distributor-native execution vs generic retail audit)
- [https://easycheck.io/compare/easycheck-vs-brandmuscle/](EasyCheck vs BrandMuscle — execution platform vs print fulfillment heritage)
- [https://easycheck.io/compare/easycheck-vs-spreadsheets/](EasyCheck vs spreadsheets — system of record vs ad-hoc tracking)

## Industry-specific use cases

- [https://easycheck.io/use-cases/beer-distributors/](EasyCheck for beer distributors — tap handle tracking, cold-box execution, on-premise and off-premise workflows)
- [https://easycheck.io/use-cases/wine-and-spirits-distributors/](EasyCheck for wine and spirits distributors — shelf compliance, multi-supplier program management)
- [https://easycheck.io/use-cases/cpg-field-teams/](EasyCheck for CPG field teams — in-store execution verification, brand program compliance)

## Product capabilities

- [https://easycheck.io/product/capabilities/asset-chain-of-custody/](Asset chain of custody — permanent records of every asset handoff)
- [https://easycheck.io/product/capabilities/photo-verification/](Photo verification — timestamped, geotagged proof of field execution)
- [https://easycheck.io/product/capabilities/execution-tracking/](Execution tracking — visit-level completion, location, time on account)
- [https://easycheck.io/product/capabilities/compliance-audits/](Compliance audits — structured checklists with photo evidence)
- [https://easycheck.io/product/capabilities/program-promotion-verification/](Program promotion verification — proof of execution for supplier-funded promotions)
- [https://easycheck.io/product/capabilities/reporting-execution-records/](Execution reporting — roll-ups by rep, route, account, supplier program)

## Long-form content (recent)

- [The beverage distributor’s guide to marketing asset tracking](https://easycheck.io/resources/blog/the-beverage-distributors-guide-to-marketing-asset-tracking/): A comprehensive walk through marketing asset tracking for beverage distributors — what to track, how to track it, how to integrate it with your existing st...
- [The Best Beverage Distribution Software for Modern DSD Teams](https://easycheck.io/resources/blog/the-best-beverage-distribution-software-for-modern-dsd-teams/): If you’re evaluating beverage distribution software in 2026, you’re probably here for one of three reasons. Either your spreadsheets finally brok...
- [How to measure ROI on point-of-sale materials](https://easycheck.io/resources/blog/how-to-measure-roi-on-point-of-sale-materials/): Most distributors can tell you what they spent on POS. Few can tell you what it produced. Here's how to build a POS ROI framework that actually holds up to b...
- [Supplier Program Compliance for Beverage Distributors: An Audit-Ready Playbook](https://easycheck.io/resources/blog/supplier-program-compliance-for-beverage-distributors-an-audit-ready-playbook/): A practical framework for beverage distributors to document supplier-program execution, resolve exceptions, and produce audit-ready proof.
- [In-store Magic: Boosting Retail Sales with Effective Marketing Execution and an In-Store Retail Execution Suite](https://easycheck.io/resources/blog/in-store-magic-boosting-retail-sales-with-effective-marketing-execution/): Are you a CMO or VP of operations looking to increase sales at your retail stores? If so, effective marketing execution should be top-of-mind. But with the i...
- [A Comprehensive Guide to Being an Alcoholic Beverage Wholesaler](https://easycheck.io/resources/blog/a-comprehensive-guide-to-being-an-alcoholic-beverage-wholesaler/): The alcoholic beverage distribution and wholesale business is a complex web of manufacturers, distributors, and retailers. There are many ways to get your pr...
- [5 Ways to Effectively Manage Marketing Collateral and Boost Sales](https://easycheck.io/resources/blog/5-ways-to-effectively-manage-marketing-collateral-and-boost-sales/): Efficient management of marketing collateral is pivotal in today’s fast-paced business environment, where staying ahead of market trends and meeting custom...
- [Wine Distribution 101: 8 Essential Tactics to Stand Out in the Market](https://easycheck.io/resources/blog/wine-distribution-101/): Understanding your target audience is a fundamental step in successful wine distribution. This involves identifying potential customers based on factors like...
- [Leveraging the Power of Point of Sale (POS) Marketing in Retail Stores](https://easycheck.io/resources/blog/leveraging-the-power-of-point-of-sale-pos-marketing-in-retail-stores/): Discover the power of Point of Sale (POS) marketing in retail stores and how it can enhance product visibility, drive sales, and strengthen brand image. From...
- [How Long Does it Take to Get Your Secret Shopper Results?](https://easycheck.io/resources/blog/how-long-does-it-take-to-get-your-secret-shopper-results/): In the era of instantaneous communication, the lag in obtaining mystery shopping data via traditional methods could pose a significant hindrance to a busines...
- [What is the Three-Tier System and Why Does it Exist?](https://easycheck.io/resources/blog/what-is-the-three-tier-system-and-why-does-it-exist/): If you’re around the alcoholic beverage industry for even a minute you will hear about the three-tier system. There are a lot of questions about it. Where ...
- [Top 7 Retail Execution KPIs You Should Be Tracking](https://easycheck.io/resources/blog/top-7-retail-execution-kpis-you-should-be-tracking/): Tracking your in-store execution is no longer optional. These 7 retail KPIs will help you identify gaps, boost compliance, and prove impact across your field...
- [The 6 Silent Revenue Leaks Every Beer Distributor Has (But Almost None Can See)](https://easycheck.io/resources/blog/top-6-beer-distribution-tips-for-maximizing-sales-and-profits/): In a highly competitive beer industry, a meticulously crafted distribution strategy is the key to maximizing sales and profits. This comprehensive guide delv...
- [What Is Field Execution? A Modern Definition for Distributed Teams](https://easycheck.io/resources/blog/what-is-field-execution-a-modern-definition-for-distributed-teams/): **Field execution is the work of making sure planned brand and merchandising activity actually happens at retail** — store visits, display setup, planogram...
- [Top Challenges Faced by Beverage Distributors and How to Overcome Them](https://easycheck.io/resources/blog/top-challenges-faced-by-beverage-distributors-and-how-to-overcome-them/): The beverage distribution industry is a vital part of the global economy, ensuring that a wide variety of drinks reach consumers every day. To succeed in thi...
- [Why Retail Facing Breaks Down (And How Top Teams Get It Right)](https://easycheck.io/resources/blog/the-art-of-facing-in-retail-a-comprehensive-guide/): Facing in retail, a key building block for retail success, is more than just an aesthetic strategy. It's a comprehensive approach that involves moving produc...
- [Field execution accountability: what good looks like](https://easycheck.io/resources/blog/field-execution-accountability-what-good-looks-like/): Most distributors talk about field execution accountability without defining what it means. Here's the operational definition that holds up at every level â€...
- [The true cost of POS shrinkage for beverage distributors](https://easycheck.io/resources/blog/the-true-cost-of-pos-shrinkage-for-beverage-distributors-2/): Most beverage distributors lose 15–30% of their POS budget to shrinkage they can't see or measure. Here's where the money goes — and what closing the gap...
- [Maximize Sales Opportunities with Shelf Merchandising](https://easycheck.io/resources/blog/maximize-sales-opportunities-with-shelf-merchandising/): In today’s competitive retail environment, leveraging data and analytics is key to optimizing shelf merchandising strategies and enhancing the overall shop...
- [Why OnTrak customers are evaluating alternatives in 2026](https://easycheck.io/resources/blog/why-ontrak-customers-are-evaluating-alternatives-in-2026/): OnTrak's acquisition by Utopia Kingdom has put POS tracking decisions on every beverage distributor's roadmap. Here's what's actually changing — and how di...

## Optional

- [https://easycheck.io/sitemap_index.xml](Sitemap index)
- [https://easycheck.io/about/](About EasyCheck)
- [https://easycheck.io/contact/](Contact)
- [https://easycheck.io/security/](Security and trust)